Insights & field notes

What we learnrunning AI marketing.

No think-pieces. Just what our AI-driven campaigns taught us this month, tests, teardowns, and numbers you can act on.

AI Strategy, 9 min read

The AI-driven agency model: what changes when the research is instant

Strategy used to take three weeks because the inputs took three weeks. When AI collapses discovery to two days, the whole engagement re-shapes, pricing, staffing, and what clients should expect in month one.

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6 posts

AI Search18 Jul 2026, 6 min readRanking inside ChatGPT: what AEO actually requires in 2026We tracked 40 client pages across four answer engines for 90 days. Here is what moved citations, and what did nothing.

Paid Media9 Jul 2026, 5 min readWe let an AI model own bidding for 60 days. CAC fell 31%.The full test log: guardrails we set, the two weeks it went sideways, and the account structure that finally worked.

Content27 Jun 2026, 7 min readAI-driven content velocity without the sludgeHow we produce 40 assets a month per client and still pass an editor-first quality bar. The prompt stack and the review gate.

Automation14 Jun 2026, 4 min readPredictive lead scoring beat our sales team’s gut by 2.4×A B2B client’s CRM, 18 months of closed-won data, and one model. What it flagged that humans consistently missed.

AI Search2 Jun 2026, 8 min readYour brand has an LLM reputation. Here is how to audit it.A repeatable prompt battery for measuring how five major models describe your brand, and how to shift the answer.

Paid Media21 May 2026, 5 min readAI creative testing: 300 variants, 6 winners, one patternWhat separated the winning hooks across three e-commerce accounts, and why the model found it before we did.

What we learnrunning AI marketing.

The AI-driven agency model: what changes when the research is instant

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